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1st October, 2014
UltraTech Cement, the single largest cement brand in the country and a leading brand in Gujarat, proudly welcomed dealers of Gujarat, who were earlier part of Jaypee Cement’s network, into its fold. With the addition of the new network, UltraTech has now further strengthened its reach to its customers and reduced lead time, resulting in more efficient distribution. Moreover, UltraTech’s focus on the quality of its products and services will ensure consistent superior quality and best-in-class customer service. At the moment in Gujarat, UltraTech is a supplier to various prestigious infrastructure projects in power sector, roads and bridges, townships and factories.
Comments Mr. O P Puranmalka, Managing Director, UltraTech Cement Limited, “Over the past ten years, we have enhanced our brand and product offerings continuously. From the year 2004, when UltraTech started with a capacity of 17 million tonnes, to the year 2014 when we are at 62 million tonnes, it has been an exhilarating journey for the largest and youngest national brand in India’s cement history. Jaypee’s Gujarat Cement Brand will now transit to UltraTech, even as the company prepares to enter a new growth phase and becomes the best performing player in the sector in terms of growth, costs and results. It also endeavours to be the leader in emerging markets and today UltraTech ranks fifth in the global list of cement companies, excluding the Chinese players.”
As a part of the transition process, the company has begun integrating Jaypee’s Gujarat operations along with its own, so as to realise synergy benefits. The alignment process began in June this year, when a meeting was held to address stakeholders’ queries and concerns. The company has now planned a series of celebrations and events across the State. Along with the ground events, technical meets with key stakeholders will be held to assure them that UltraTech will have the same quality that they have come to expect in a premium product.
“Our new employees and dealers in Gujarat come with deep industry experience across the market. We will continue to work closely with our people, process and product enhancement in the time to come. This will contribute greatly to UltraTech’s target of 70 million tonnes by 2016,” said Mr. Puranmalka.
“Today, UltraTech has consolidated its position as a Preferred supplier to large, prestigious infrastructure projects across the country like the Bandra-Worli Sea Link, the Monorail Project and the T2 airport terminal in Mumbai, all the Metro projects in the country, the refinery in Jamnagar, Golden Quadrilateral Road Project and many major nuclear, thermal and hydel projects. Moreover, for home builders for whom making a house is a lifetime investment, we offer a solid, premium product backed by expert technical services ensuring that your home will continue to give you joy for years to come”, said Mr. Vivek Agrawal, Chief Marketing Officer.
Alongside, the West Zone Sales and Marketing Team and Functional Heads, over 3000 Stockists and Dealers of UltraTech Cement graced the occasion as well.
UltraTech Cement Limited, a flagship company of the Aditya Birla Group, has a manufacturing capacity of 62 million tonnes, which includes 3 million tonnes capacity in the Middle East. It has 12 integrated plants, one clinkerisation plant (in the UAE), 16 grinding units, six Bulk Terminals, one White Cement plant, two WallCare Putty plants and 100 RMC Plants. UltraTech’s operations span across five countries -- India, UAE, Bahrain, Bangladesh and Sri Lanka. UltraTech Cement is India’s most trusted and reliable brand amongst Engineers, Builders, Contractors and Individual House Builders and has also been conferred with the Superbrand status.
