UltraTech presents 'Mera Gaon Mera Base'

15th August, 2012

UltraTech presents 'Mera Gaon Mera Base'

August 15th 2012 is a day that marks the 65th year of India’s independence and the day of the launch of UltraTech Cement’s pioneering competition - ‘Innovate for India’. The competition is the first of its kind in the country and is instituted for India’s budding Architects and Engineers hailing from over 100 architectural and 100 engineering institutes.

This year’s theme ‘Mera Gaon Mera Base Challenge’ pays tribute to India’s rural landscape by empowering these students with an opportunity to trace back their roots and give back to their villages a design idea and solution that is an architectural or engineering need of the region. The competition requires the student to spend a few days in a village, ‘observing, analyzing and resolving’ an architectural or engineering necessity.

‘Mera Gaon Mera Base Challenge’ is backed by an eminent jury comprising renowned names such as Engineer Chewang Norphel (member of the Leh Nutrition Project) and Ar. Nimish Patel & Ar. Parul Zaveri (specializing in designing the Built Environment using passive means for Human Comfort Systems) among others.

For more information on the same, do visit www.meragaonmerabase.com.