UltraTech’s Campaigns wins Gold and Silver Award at SMARTIES 2024

UltraTech Cement has been recognized with a gold and silver award each at the Mobile Marketing Association’s (MMA) SMARTIES Awards 2024, held on the 11^th of October.

UltraTech’s ‘Ghar Ek, Mauka Ek’ marketing campaign bagged the Gold award in the Real Time Marketing section, demonstrating the leveraging of current data and trends for timely and relevant marketing executions, showcasing agility and strategic innovation. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

UltraTech’s ‘Banega Toh Badhega India’ marketing campaign also bagged the Silver award in the Connected TV category, for demonstrating unique capabilities such as targeted advertising, interactive content, and integration with other digital platforms to create compelling viewer experiences that drive engagement and measurable business outcomes.

SMARTIES is among the highest achievements across the globe, honouring and awarding outstanding marketing innovations resulting in significant business impact. This year’s awards showcased work from across industries, ranging from FMCG, OTT, BFSI, technology and manufacturing

With this latest award, UltraTech’s tally of marketing awards for this financial year is now at 11 awards.