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UltraTech clinched nine trophies at the Advertising Club Bangalore’s Big Bang Awards 2024, standing out among top brands at the prestigious event. Winning three gold metals, four silver metals and two bronze metals, UltraTech takes its marketing awards tally for the financial year to 46.
Winning across categories including integrated campaigns, content marketing, and media strategy and media innovation, UltraTech strengthened its position as the sector leader in cutting edge consumer outreach. UltraTech’s ‘Banega Toh Badhega India’ campaign clinched six metals while its ‘Ghar Ek, Mauka Ek’ campaign won two metals at the Big Bang Awards 2024. UltraTech’s ‘Yashasvi Pradhan’ campaign won one metal at the event, bagging the silver for ‘Media Campaign of the Year’.
Organised by The Advertising Club Bangalore, the Big Bang Awards honour the best in creativity, media, and digital marketing. The Big Bang Awards 2024 attracted 600 entries from 58 agencies, representing 162 brands across 17 cities and 7 states of India.
UltraTech’s wins at The Advertising Club Bangalore’s Big Bang Awards 2024:
| Category | Winning Campaign | Trophy |
| Integrated Campaign – Consumer Durables | Banega Toh Badhega India | Gold |
| Media Innovation – Audio Platforms | Banega Toh Badhega India | Gold |
| Marketing Campaigns – Brand Strategy | Banega Toh Badhega India | Gold |
| Consumer Durables – Others | Banega Toh Badhega India | Silver |
| Media Strategy - Consumer Durables | Banega Toh Badhega India | Silver |
| Integrated Campaign – Consumer Durables | Ghar Ek, Mauka Ek | Silver |
| Media Innovation – Media Campaign of the Year | Yashasvi Pradhan | Silver |
| Media Strategy - Consumer Durables | Ghar Ek, Mauka Ek | Bronze |
| Content Marketing | Banega Toh Badhega India | Bronze |
