Birla White struck gold at the second edition of ET BrandEquity MarTech+ Awards 2024 as it won a gold trophy in the ‘Use of Customer Experience Platform/Tool’ category for the Birla White Experts Club App. An app designed for painters and contractors to enrich their professional experience with opportunities and rewards, the Birla White Experts Club App helps them stand tall in a technologically advanced world. At the same event, UltraTech won ‘MarTech brand of the year’ and bagged 3 trophies including two silvers and a bronze. The second edition of ET BrandEquity MarTech+ Awards 2024 honored and felicitated the commendable work done by brands, agencies and solution providers in the Marketing Technology space