1st May, 2012
UltraTech Cement Limited is the principal team sponsor for Rajasthan Royals for IPL 2012. The leading cement brand has been associated with Rajasthan Royals since the first season of IPL. It was the principal team sponsor in 2009 and 2010 while being an on-ground partner in 2008 and 2011. The new team jersey, featuring UltraTech’s logo, was launched during the event.
Mr. O. P. Puranmalka, Business Director, UltraTech Cement, said: “Cricket in India is truly a national game, transcending geography, age and gender. And when two brands that share similar values come together, it is sure to be a winning combination! Rajasthan Royals in their previous IPL editions have stood for inspired leadership, innovation and professionalism. Driven by a team of professionals and strategic thinkers, UltraTech, as a market leader and a champion brand, places great emphasis on all these attributes too.”
Said Mr. Raghu Iyer, CEO, Rajasthan Royals: “We are extremely delighted with the continued association with UltraTech Cement. They have been true partners and have extended their support to the Royals throughout our journey in the IPL so far. I would like to express heartfelt gratitude to UltraTech Cement for reposing their faith in the Royals and I hope we can win together this season.”
Shilpa Shetty, Bollywood actress and the glamorous face of Rajasthan Royals, said, “We are very pleased to have UltraTech Cement as the Royals’ principal team sponsor. I am confident that with their support, the Royals, under a new captain (Rahul Dravid) and with the exciting new additions to our squad, will be able to give our fans a lot to cheer about this season. As a tribute to our home city, we have also designed a new training jersey.” Ms. Shetty along with Mr. Puranmalka launched the team’s official jersey in the presence of team members at a glittering ceremony that witnessed the use of innovative video projection mapping to unveil the brand new jersey. The projection was used to showcase the team’s unforgettable moments of victory and pride during the last few seasons.
Designed by Puma, which is the franchise's official kitting partner, the lightweight jersey is made with polyester and a lightweight mesh back to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in gold, the royal blue jerseys have cut and sew panels with inserts. In addition to this, a training jersey dedicated to the pink city of Jaipur — the team’s home — was also unveiled at the ceremony.
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