Birla White Cement

Overview

Birla White, the leading white cement brand in India, has positioned itself as the "Whitest White Cement". Birla White commenced production of white cement in 1988. Since then, the consumer has been exposed to the endless possibilities of applications with white cement. Birla White was also quick to gauge and understand the customer pulse and his growing aspirational requirements. In the process, it developed and introduced a slew of innovative, white cement-based surface finishing products. The current portfolio includes WallCare Putty, Levelplast, GRC and Textura. Among them, they facilitate care for walls and augment interior appeal.

Commitment to continuous research and development has led to the brand's consistent focus on innovation. With this focus at the heart of its manufacturing and marketing strategy, Birla White has always offered the consumer innovative building solutions. These have not only challenged the limitations of traditional thinking but, in a very agreeable way, have nudged forward the evolution of enriching and beautifying the structures in the country.

Birla White being the "Whitest White Cement" offers a pristine white canvas for crafting architectural elegance. It's the key ingredient in the application of decorative cement paints, mosaic tiles, terrazzo floorings and marble laying. Its remarkably high refractive index and high opacity imparts a gleaming luster and smooth finish to surfaces. Besides, it's also a significant constituent in wall finishes such as Grit Wash, Stonecrete and Tyrolean.

Product Portfolio

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Imagine an elegant and modish home, styled to every corner with simplicity. Each element is detailed into, apart from the walls inside. The beauty and elegance of this wall could be ruined by flaking which not only leaves a blemish on the wall but also a scar in your mind. With application of Birla White WallCare Putty, you can leave these worries behind! Birla White WallCare Putty is a pre-paint base coat with unique formulation and water resisting properties, preventing flaking of your expensive wall paints.

Applying two coats of WallCare Putty before painting, not only prevents flaking, but also makes it durable. Moreover, it adds to the sheen of the painted surface. It's the only putty in India to meet global standards (HDB, Singapore). As a white cement-based putty, it binds strongly with the base plaster, even if the surface is damp and forms a protective base. It fills up the fine pores in the walls and ceilings, giving you a smooth and dry surface for painting.

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An even and smooth wall, adds to the perfection of the wall. Birla White Levelplast, just as the name indicates, covers up wall undulations and unevenness. The white cement-based product fills up fine pores of concrete / mortar walls and ceilings to give a white, smooth and dry surface for painting. Being water-resistant, a superior substitute for POP and Gypsum, it possesses more adhesive strength and durability maintaining the new look even after years.

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Watch your walls come alive with Birla White Textura! Give them a distinct character and bring out some excitement. Birla White Textura creates walls that are worth framing! Available in an array of exquisite textures, it protects your walls from weathering. It's more economical when compared to acrylic based finishes, as there's no need to apply primer. Manufactured using state-of-the-art technology, Birla White Textura is available in two varieties - Spray Roller Finish (RF), which is ideal for interiors and Trowel Finish (TF), which is best-suited for external walls.

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The lightweight moldable finishing material for decorative designs is perfect for architectural elevations. Birla White GRC is made from Birla White Cement which is one of the most versatile building materials available to architects and engineers. Globally popular, it can be crafted for any kind of architectural work.

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